Assistant Directors Guild Of Great Britain

As we outlined in our last post the long term goal of the ADG must be to become established and recognised as the definitive body that represents the very best drama Assistant Directors in Great Britain.

We also feel that the term ‘Assistant Director’ has been consistently devalued and far too loosely applied. It takes years of dedicated work to become an Assistant Director, and for good reason.

We believe the whole point of an organisation like the Guild is to be discerning. To re-establish, restore and recognise the value of an Assistant Directors work as a highly skilled specialised craft. This is our overriding ambition that informs all other goals.

By using a thorough application process to really make guild membership mean something we want to create an authentic seal of quality. It is only through upholding these high standards of care in the Assistant Directors craft that we can hope to the become the benchmark for production companies looking for an experienced AD who has actually earned his or her stripes.

The existence of the Guild will hopefully encourage employers to use the database in the knowledge of what a huge difference a first class AD team actually contributes to a drama production.

Finally on an entirely different note, we just wanted to mention that at some stage the ADG does intend to organise an informal social gathering of its members to chat and exchange ideas over a cup of tea. For the time being we will use the online forum (launching soon!) and email feedback from the membership to monitor the direction of the ADG. So far I’m glad to report, all the feedback has been entirely positive, praising the guild for it free membership, its focus on improving the standing of its members and the professional look and feel of the website. Thanks!